Meet Matt Gray:
He’s a well-known creator in the productivity, mindset, and founder space. If you’ve spent any time on Instagram, Twitter, or in startup communities, you’ve probably seen his high-signal posts, clean frameworks, and sharp Notion templates.
Like many creators, Matt shares free Notion content to grow his audience.
Like this one:
Super cool!
But here’s the tricky part…
The link points to a free Notion page at a standard Notion URL.
The link looks like this:
https://www.notion.so/58da9eab22ae4fad909f6316fcfef12e
And that’s where the real opportunity is lost.
Here’s why sharing Notion pages this way doesn’t work as well as it could.
Problem 1: It’s Not On-Brand
That URL isn’t memorable. It’s a random string of numbers and letters. And, it’s… kinda ugly, right?
If you’re building a personal brand like Matt Gray, every link should reflect your name and your style.
Imagine instead:
https://free.mattgray.com/waterfall
Same content. Better delivery.
It reinforces Matt’s brand.
It’s easier to remember.
And it immediately signals to the audience that this isn’t just a Notion doc: it’s an asset from Matt Gray’s world!
Problem 2: No Stats or Tracking
When someone opens Matt’s Notion link, he has no idea who they are or what they do.
Did they bounce? Did they scroll? Did they click anything?
There’s no data.
No email captured.
No engagement signal.
Just a silent link that goes into the void.
If you’re planning to sell something later, this data is gold.
You’ll know who’s warm, who’s active, and who’s ready for the next step.
Problem 3: The Link Is Freely Shareable
Once Matt posts a Notion link, it can be shared endlessly.
Reddit threads
Discord servers
Facebook groups
Private forums.
One person downloads it. Twenty people get access.
This kind of virality is (kinda) fine for freebies, but when you start selling, it becomes a problem.
You lose control.
You lose revenue
And you never even see it happening.
But even for freebies, having the data is much better.
You can track how often your link is shared and where it shows up.
So, why is Cajobo the Smart Play for Creators Like Matt?
Here’s how Cajobo helps creators like Matt run smarter plays:
1. On-Brand URLs for Free and Paid Products
Turn your Notion links into clean, branded URLs like
templates.mattgray.com
You stay consistent.
Your brand stays sharp.
2. Real-Time Stats on Who’s Engaging
Know when someone clicks.
Know what they engage with.
Understand which free templates are driving interest in your paid product.
Make better decisions with better data.
3. Protection and Access Control
Free templates stay free, but you still get control.
Paid content stays secure, and only paying customers get access.
No manual invites.
No Notion admin clutter.
Just smooth delivery.
So, Matt, and you, the reader, are you ready to step up your Notion game?
Matt Gray is building in public, growing his audience, and giving away massive value through Notion.
That strategy is working, but with Cajobo, it could work even better.
Clean links.
Full visibility.
Protected content.
If you're a creator using Notion to grow your brand, share digital products, or test new ideas, don’t just rely on default Notion links. Level up your delivery with Cajobo. 💜
