Why Matt Gray Should Use Cajobo for His Digital Products

Matt Gray is one of the sharpest creators in the founder and productivity space. Clean frameworks, high-signal posts, and a steady stream of free templates that pull readers straight into his world. The content does the work. The delivery layer does not.

Most of Matt's drops point to a standard public link that looks like this:

`https://www.notion.so/58da9eab22ae4fad909f6316fcfef12e`

That single URL is where most of the upside leaks out. Here is what would change the moment that same content lived on Cajobo as a native digital product.

Problem 1: the URL is not on-brand

A random 32-character hash is not the asset a personal brand wants to be associated with. Imagine the same drop delivered as:

`https://free.mattgray.com/waterfall`

Same content. Better surface. Cajobo lets every product live on your own custom domain, so every share reinforces your name instead of Notion's.

Problem 2: zero tracking

A public Notion link tells you nothing. No views, no time on page, no idea which post on which channel actually drove the traffic. Cajobo gives every product its own analytics view - visits, unique visitors, conversion to email, and revenue per source - so you finally know which lead magnet is pulling weight.

Problem 3: no email capture, no audience

Drop a raw link and the reader gets the value and disappears. Cajobo gates the free product behind a single email field by default, so every share grows the list you actually own.

Problem 4: no monetization path

The free drop is great. The next step is what matters. With Cajobo you can flip the same product to paid in one click, add an upsell to a paid course on the thank-you screen, or run a "pay what you want" experiment. None of that exists on a public Notion link.

What the Matt Gray stack would look like on Cajobo

1. Build the lead magnet natively in the Cajobo editor (or import the existing Notion page once).
2. Publish to `free.mattgray.com/waterfall` with email-gated access.
3. Add an automatic upsell to the paid playbook on the success screen.
4. Watch the analytics dashboard fill up with traffic source, conversion, and revenue per drop.

The content stays exactly as good as it already is. The business around it finally catches up.