From Student to Six-Figure Creator: How Easlo Built a Notion Template Empire
In the digital age, the path to entrepreneurship has evolved. One of the most compelling success stories is that of Jason Ruiyi Chin, known online as Easlo. Starting as a student using Notion for personal organization, he transformed his expertise into a thriving business, earning over $500,000 by selling Notion templates. This article dives deep into Easlo's journey, strategies, and the lessons aspiring digital entrepreneurs can learn from his experience.
Discovering Notion: The Beginning of It All
Easlo began using Notion during his junior college years to take notes and manage tasks. It didn’t take long for him to realize the tool’s potential. Beyond simple note-taking, Notion could be turned into powerful, customizable templates to manage all kinds of workflows. This insight was the seed that would eventually grow into a full-fledged business.
At first, Easlo created templates for himself. But he soon began sharing them online to help others. His templates started gaining attention on social media and product discovery platforms. It was clear that his clean design and functionality hit a nerve with productivity-minded users.
Audience Building with Free Templates
Rather than trying to monetize immediately, Easlo took a long-game approach. He created and shared free templates like habit trackers and budgeting tools. This helped him grow his audience quickly. He became active on Twitter (now X), where he posted updates, insights, and content daily. One key principle he followed was consistency. His followers started recognizing his style and quality, and his reputation as a Notion expert grew organically.
By building an audience first, he created a base of trust. So when it came time to sell, he wasn’t pitching to strangers. He was offering premium products to people who already knew and valued his work.
First Sales and the $100 Tip That Changed Everything
One turning point in Easlo’s journey came from an unexpected source: a $100 tip. Someone who used and appreciated one of his free templates wanted to say thanks. That moment changed his mindset. People were not just willing, but happy to pay for tools that saved them time and added value.
He launched his first paid template shortly after. Revenue came in quickly, validating what he had suspected. There was a real market for quality Notion templates.
Using Twitter as a Launchpad
Twitter became Easlo’s primary platform for growth. He leveraged its fast pace and active Notion community to share daily content. His approach was straightforward:
Post daily about productivity, Notion tips, and digital tools
Share behind-the-scenes updates about his journey
Drop mini case studies and user feedback
Promote new products naturally through valuable content
This approach helped him grow a massive following. Easlo didn’t rely on ads or viral gimmicks. He built steadily through consistency, trust, and clear value.
The Second Brain Template and $100K Milestone
Among Easlo’s many templates, the "Second Brain" became a massive success. Inspired by Tiago Forte’s popular productivity system, it allowed users to manage knowledge, tasks, and goals in one central Notion workspace. It quickly resonated with productivity fans.
This template alone generated over $100,000 in revenue.
His secret? Simplifying a complex system into something anyone could use. By turning a popular concept into a ready-to-go tool, he made productivity more accessible to thousands of users.
Scaling Operations with Automation and Support Tools
As orders grew, customer questions did too. To handle this without hiring a team, Easlo used automation tools. One key addition was HelpKit, a self-service help center tool built on Notion. This allowed customers to find answers to common questions instantly.
By automating support and streamlining delivery, Easlo kept his solo operation lean and efficient. He could focus more on creating and less on repetitive admin work.
Diversifying with Products and Collaborations
Once his core templates were successful, Easlo began experimenting. He launched additional templates for students, freelancers, and entrepreneurs. He also started collaborating with others.
One notable project was SyncTasks, an iOS app built to help people better manage tasks in Notion. This allowed him to extend his brand into the app ecosystem and reach new users.
In parallel, he started creating digital resources beyond templates. These included learning materials and digital libraries focused on productivity and workflow building.
Revenue Milestones: What Easlo Has Publicly Shared
Easlo has been transparent about his earnings in several tweets and interviews:
In early 2022, he crossed $100,000 in revenue
By the end of 2022, he had passed $300,000
In early 2023, he announced that he had crossed $500,000 in total earnings
These numbers are based entirely on selling digital products, primarily Notion templates, and without any team, ads, or funding.
What Tools Easlo Uses to Run His Business
Here are the core tools Easlo uses:
Notion: The heart of his products and business backend
Twitter/X: His main marketing and community platform
Gumroad: To host and sell his digital products
HelpKit: For customer support
Carrd + Super: For building landing pages and websites
Email newsletters: For updates and product launches
Each tool is used simply. No bloated tech stacks. No complex systems. Everything is optimized for focus and ease of use.
What Aspiring Creators Can Learn from Easlo
Start small, but ship early. Easlo didn’t wait to build something perfect. He launched small, iterated fast, and improved based on feedback.
Give value first. His first templates were free, and that built the trust he needed to charge for future products.
Use the tools you already know. He used Notion to build products and Twitter to build an audience. No fancy gear. No complicated marketing.
Be consistent. Easlo showed up daily. That alone sets most creators apart.
Keep things lean. No team. No budget. Just smart use of tools and systems to stay in control and scale sustainably.
Why Easlo’s Model Works So Well with Cajobo
If you’re inspired by Easlo’s journey and want to build something similar, Cajobo is the easiest way to do it. While Easlo uses Gumroad for payments, Cajobo lets you:
Host your Notion templates securely
Restrict access to verified buyers only
Track analytics on views and user behavior
Automate payments, delivery, and access control
Stay inside Notion for everything
It’s a faster, more modern stack for creators who want to stay lean and focus on building.
Final Thoughts
Easlo’s story is proof that you don’t need a team, a big budget, or fancy tools to build a thriving online business. All you need is valuable content, smart systems, and the courage to start.
If you want to build your own Notion-based product business, start where Easlo did: with an idea and a willingness to share. And when you’re ready to start selling, let Cajobo handle the rest.
Try Cajobo for free and start your creator journey today. 💜